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  • Writer's pictureElyn Ardino

5 Ways To Use Your Headshots Online

How to make your business stand out online using headshot and personal branding pho

tography.

Let’s face it, we all want to see the person we might be contacting online (no pun intended), so it’s important to make a good first impression.


When it comes to clients and customers reaching out to you, a great headshot and personal branding images will communicate very quickly who you are and what you do.


‘A picture tells a thousand words’ as the old saying goes.


Now more than ever, people want to feel they can trust the person they are reaching out to online. Great headshots and personal branding images will give your potential clients and customers confidence to contact you quicker.


So how can you use your headshots and branding images online?


#1 - On Your Website Banner


This is a powerful way to use your headshots.


Straight away people see you or your team are the face of your company. People want to connect with a person, not a faceless business.


Looking professional and friendly in your banner shot is a great way to connect straight away – to welcome clients and customers to your website.



#2 On your ‘About’ page


Did you know the ‘About/Bio’ page is the most visited page on a business website?


Clients and customers want to ‘meet’ who they are going to reach out to. Having a professional headshot alongside your written bio will build trust immediately.



"Your brand is the single most important investment you can make in your business."
– Steve Forbes

#3 - As your profile photo on Social Media


Social media platforms are a fantastic place to promote your business. You can show your audience what you’ve been up to, new services and products, events, what you do and how you work. And all for free!


A great headshot at the top of your socials will catch people’s attention straight away. They will see that you are a legitimate business with quality services and products to offer. And they will want to follow you to keep up to date with what you do and possibly purchase from you straight through the platform.


#4 - On your social media posts


This is another great way to show your professionalism. Quality photos speak volumes in a world of selfies with strange things in the background. Show yourself, your services, your products and tell people about them in posts. Link back to your website and you can gain a potential client!



#5 - Online articles and features


Being featured in a blog or article is a great way to reach a new audience and promote your business. Having a great headshot and personal branding images gives you the opportunity to stand out in a page of black and white text.





At Elyn Photography, we love to help businesses and professionals get noticed with memorable imagery to promote their businesses. We take the stress out of the process so you can concentrate on doing what you do best.


Contact us today to take your brand to the next level. CLICK HERE.


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